Monday, December 03, 2007

Let's start up that Holiday Spirit.

Last night, as I was putting finishing touches on my annual collector's edition Xmas card, Gary looked at it and said, "I don't think you can say 'Don't Let Christmas Kick Yer Ass' on the cards you give to all the kids at the barn." It was in nice big fat Gothic type too.

I was thoughtful, such a rare thing for me to be. "Really? Is that weird to say on a Christmas card?" I was thinking what great branding and a true holiday sentiment.

Being someone of frequent poor to non editing, sometimes I get confused about my various audiences and where certain elements of my personality need to be somewhat toned down or tuned up or shut up. I think last year's card had an antique engraving of a giant dog attacking a man and said something about the holidays smashing us all, but it was on the back. The kids at the barn don't look at the back right? The front had the leering race horse groom staring down the front of my dress. But no poetry about the dogs killing Santa Claus this time!

So this year, I am trying to be nice, good customer service, a friendly Christmas card for all to enjoy. There can only be one card! One for everyone, so that I am not teaching the children bad language or about kicking asses. Even though that is a major theme of Team Small Dog. Perhaps not a lofty theme for us all to strive for, but that's just what I got. This year I decided in the interest of customer service, it is about being nice. See, I am trying to be a Better person! No mean bones in this chowder holder.

If you do not already get a Christmas card from me, email me your address so I can add you to the list. Maybe you won't be impressed. But you'll be able to say, "What Fantastic Customer Service!" Another true meaning of Christmas.

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